Sex in Advertising

The advertising text is “On my scooter everything has to be perfect“. Why a woman’s butt? Why not a man’s? Why must it be a photographed female body? Why can’t it be a hand-drawn keyline of a human body? The brand most probably speculated that any man who owned a gorgeous bike would consider it “sexy”. Naturally, everything MUST look good on his bike … including his girl. A chick with a firm butt is therefore a pre-requisite. This scooter might not be a super model, but the brand statement does make it sound as if it were. Honestly, if you don’t look at it from the sexual perspective and forget about discrimination of the fairer sex, this ad is actually quite hilarious. Come on, how many men will actually go around measuring a woman’s butt? Anyway, if the MediaAnalyzer’s report is true, than Aprilla should be laughing it’s way to the bank.