Sex in Advertising

Hmm, sex and coffee.

Humans can’t seem to get enough of either of them. But how about sex with coffee? You see, we post a lot on both of these subjects, so this ad immediately caught my eye. As for the dubious claim:

Italy’s Favorite Coffee

I’ll say. They’re loving the stuff. Look at them, they’re loving it right now. Lavazza thinks they’re onto something here; I’m not so sure.