Sex in Advertising

Sex sells. Advertising and sex have been tied together since advertising became a big business. The use of sexually suggestive images to sell just about everything really emphasizes the point that sex is a merchandiser’s best friend.

Here are some recent ads where sex is used to sell all sorts of products. Looking at these ads, would you agree that sex really sells… best?

1) Lingerie
 
Let’s start with one of the most popular example of so called “sexy” (and after reading this, you may think one of the classiest of suggestive) advertising campaigns.

The Victoria’s Secret Angels.

For the consumer, it makes sense to use sex to sell lingerie, men’s cologne, even liquor, but what about using sex to sell some of these other products?