Sex in Advertising

Yesterday evening Armani revealed one of the images from its new underwear campaign with David Beckham.

The ad was unveiled overlooking a 6,000-seater amphitheater adjacent to Macy’s in San Francisco. You know, in case that outdoor concert you’re seeing isn’t quite holding your attention. Anyhow, as you can see Beckham remains gloriously toned in campaign No. 2, and his underwear remains remarkably crisp.