The print advertisements consists of images of a man having sex with a giant, black scorpion, and a woman receiving oral sex from an enormous, hairy tarantula.
The ads created by TBWA Paris are disgusting, but that’s the intention of shockvertisements. They work on levels of unexpected, controversial imagery that is remembered, talked about, and evokes an emotional response.
Tom Ford’s Racy ads, a little crude, but the sexy advertising technique is certainly proving effective. The provacative image of a woman grabbing her unnaturally round, full breasts with her manicured hands, pressing them together to show off Tom Ford for Men Fragrance with her bright red lips parted wide to create ‘insert here’, full of imagination pose.
This time, instead of being placed between model’s cleavage, it was placed between her legs.
A young gentleman clad in a white suit appears to yelp in pain as he holds a bottle of beer and a cigar in his left hand while a fully naked, very tanned, toned woman aggressively grabs his crotch. She seems to love it, her head thrust back in delight, her hand propped up against the wall.
Once again advertisers are proving that sex sells everything. In a recent campaign JBS decided to go away from traditional underwear advertisement and base their ads around the subjects of 4 cliché sexual fantasies for men. They are the nun, the french maid, the secretary and the nurse. Each image depicts the subject half naked while passionately sniffing a pair of JBS jocks…
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